AF105 Moments In Time

We have been asked to produce a TV trailer for a new series of radio programmes on Radio 4 called 'Moments In Time - Speeches' about a great speech of our choice from the 20th Century.

There is a list of speeches we have to choose from, if had any others in mind we could use that.
I chose Martin Luther King, I have a dream.

The TV trailer will act as a teaser about the speeches by creating a short film.  These films need to be a minimum of 1 minute long and a maximum of 2 minutes long with a 5 second leeway in each direction.  We will have to devise, shoot, edit and post produce ourselves.  The clips will be a visual accompaniment  to the words being spoken that will give the viewer a flavour of the political/social circumstances of the period in time when the speech was made.  We can include text elements to highlight the most powerful words being spoken.  We may also add music and sound effects if appropriate.

Points to keep in mind are;

- Do not film literal interpretations of the speech
- Do not let music overwhelm your trailer
- Do not let text get in the way/overwhelm your trailer

Here is my book cover what I've produced so far.  My design is near enough already finished but after the Crit yesterday I made a couple of changes to the tree's colours.  This is because they felt all too the same and didn't give the feel of a Wildwood.  After now adding the blurb to my back page and the spinal title 'The Wind In The Willows' both in white, this is what I have.

Branding Guidelines

Logo usage 

Colours 

Fonts used and size

Photography/image style

Branding guidelines are a set of rules for a consistent good brand to follow when representing themselves.  This makes them recognised to everyone and maintains their own identity.  Without these a brand may become unrecognisable and not fit for representation.  These will include a logo and where it is placed on a page,  chosen colour(s),  typeface,  spacing, size and general layout.  Each individual letter will need to follow the branding guideline rules like horizontal & vertical spacing between letters.  Chosen colours for a logo are important because it's one of visuals that makes the brand speak for itself.  Example, Google blue,  red,  yellow and green.  Colours for other brands also will reflect what their company is and what they do.  The brand Kew Royal Botanic Gardens is a visitors garden in London and they explore the science of plants and growth.  Their Logo is green to represent nature,  environment,  purity and so on.  Recognised fonts for a brand is the main aspect of a branding guideline.  It represents the brand for what it is and has to reflect their company in their own way.  Once a typeface has been chosen,  it usually stays the same so the identity is kept and people will remember you for who you are.  The typeface needs to flow well with any surrounded text and colour.  The chosen font after this usually cant be re-designed in terms of colour,  altered slogan,  stretched or distorted.  The only time when a font may be changed from the Logo itself is the text below it but they need to work together well to sell you're brand.  If the logo is placed over an image or photograph, hardly or no colour thats used in the Logo can be used in the image as this may result in the Logo being illegible.  Most Logos over an image or photograph are white.  Also the Logo needs to contrast well with the image behind it and visually be recognised for what is their about.

Example below of Kew

Google

I have now been developing my design to a close final decision of my book cover, focusing on the WildWood scene.  The scene is a snowy landscape with trees with Ratty trying to find his good friend Mole.  I've tried to convey a dark, mysterious land whilst also holding that the fact It's a child's book as an adults too.

The harder parts so far I would say are designing Rat and Mole in Illustrator.  Their appearances vary in different scripts by different illustrators and authors.  Taking these into my own hands is proving quite difficult.  I continued my on-going research some more on the characters themselves from the Wind in the willows illustrations to see how they were being drawn and created.  I now have a basic look and feel of how they will look but not a definite final image.

I have almost finished this for our class crit on monday for feedback on elements I may change.