Pitch Presentation Review

Yesterday ( Monday 15th October ), we all presented our ideas and design process to our class.  I started off by including some basic Propaganda  research since i did not know what area of Propaganda i wanted to focus on.  The following is a range of Propaganda poster research:

This is one of my research slides taken from my pitch.  I looked into British WW1 & 2 Propaganda.  I wanted to keep my research quite broad as i was prepared to take anything on that inspired me.  The first poster that i really liked was the ' World Cry Food ' poster designed by an artist called William Mckee in 1918.  I like it because i found the message to be visually put across to the viewer in a clever way.  Also the contrast of the blue, yellow and black background really clash so it really caught my eye.  There are other posters in there that are really famous such as the ' I Want You For U.S Army ' by James Montgomery, 1917.  However, I have to chosen to base my poster on a WW1 french poster.  This is because i feel that it is very direct and how the colours contrast and influence each other. 

I then went onto talking about why i choose Facebook as my chosen part of social media 2.0.  I further went on to discuss what design decisions i have made so far and what aspect of social media i would be focusing on which is recruitment.  As part of my design decisions i scanned in a few sketches of my ideas from my sketchbook.

Here i just explained what was going on in the sketches.  On the left was a sketch on my proposed poster idea but still open up to changes.  It reads ' Serve In Facebook Army ' and a slogan of ' 1 Billion Become One '.  Before i came to presenting my pitch i already wanted to change a part of my design.  In the left sketch the American War plane was exactly the same as the one in the poster and didn't refer to Facebook or my chosen aspect of recruitment.  After doing another brainstorm i tried turning the F for Facebook in it's original typeface on it's side to design a plane out of, which you can see in the scans in the middle and right.  

I then explained colours I would like to use such as the Facebook blues and a range of greens, pink, red, black and white.  Once my pitch was over i was open to any questions, recommendations (feedback).  I gathered from this that the plane idea as an F would work and fit well with my design but I may have to re-think my chosen fonts.  This is because they arnt necessarily 'in the style of' and the brief reads in the style of propaganda.  So I am currently looking at different more appropriate fonts to use.  Everyone seemed to agree on my slogan as it refers to both Facebook and the erea of 1917.

Overall I was happy with how i presented my pitch and this has led me to change parts of my poster, whilst maintaining ownership of it.  It was also good to see how other people were reacting to the written brief in different ways and how they got their ideas.

This is a World War 2 poster from 1943 and i found it here on the V&A websitehttp://collections.vam.ac.uk/item/O101112/food-is-a-weapon-poster-us-office-of/
This poster shows an empty plate with a chicken and wish bone on with a knife and plate.  By the side is an empty glass and the other a screwed up napkin.  All of these things suggest that the meal was consumed by someone very grateful as nothing was left behind.  The plate is deliberately the same colour as the type to resemble the same thing.  The screwed up napkin suggests that the meal is completely finished.  The background is a mixture of greens and yellow and a water colour base and gets lighter towards the middle.  It does this because it's trying to make the plate stand out against the dark background.  The text 'Food Is a Weapon' is associating one thing with another which is completely different.  I think that it's trying to say that food like this is hard to come by so make good use of it when it comes to you.  'Don't Waste it!' is fairly straight forward.  Telling the viewer simply to eat every part.  It's very direct to the viewer and gets the message across simply and effectively in 3 words.  Underneath that is read 'Buy wisely - Cook Carefully- Eat it All'.  I think this poster is describing it in 3 steps from buying the food and consuming it.  You're eyes are drawn towards this text even though it may be a lot smaller, but after reading 'don't waste it' you're eyes are taken downwards.  At the bottom of the poster is 'Follow The National Wartime Nutrition Program'.  I feel that is text is small as it isn't the main message of the poster therefore not as important.  It is light green to relate the Nutrition Program it's saying to follow.  Overall the poster's message is talking as if food is like diamonds, a prised possession in the war and this why i like it.  It's very direct and also true.  I can also relate to this poster too.

This was a poster produced in 1917 in America. Obviously aimed at women, this poster is trying to persuade women of all ages to provide for the war.  The women with the shield may suggest that she's the one that has the power over the other.  The other might be her daughter.  She is also placing a sword in her hand. I think this may mean she's giving her authority and a particular identity.  The sword reads 'Service' on it. I think this means as an object such as a sword resembles power and also a gift. The sword and the shield the women behind her is carrying are matching.  So maybe she's sharing her own experience of what she has in the war her too.  Also she looks much higher up than the other girl.  The clothes she's wearing may say that she's quite powerful and/or very respected.  Her clothes look much more royal/posh and flow down her.  She also looks like she runs the 'State & National councils of Defense' which is written on her shield.  I think in WW1, women would of looked at this poster at taken notice of persuasion to serve for their country.  The clothes the younger girl is wearing suggests to me personally that she's a day to day women.    The typeface is placed at the top of the poster but for me, this wasn't what i was first drawn to.  Also the style that the title of 'Women Your Country Needs You' is written in is quite playful.  I think that the women's head has been made to separate the words 'Needs' and 'You' to emphasis a personal message impact on the viewer.   This would and proberly did result in more women listening to the message of this poster.  In the background there are soldiers 

This is an American World War 1 poster.  I found this poster particularly interesting because your instantly drawn towards the word 'Food'. So you know without a second look what it's about. 

Underneath it says 'Keep the Home Garden going'. Food was much needed for soldiers and starving civilians. The colours are very much in blocks to seperate the sky, crops and the ground. I think that i could relate some of these aspects to my own ideas for my chosen social media. Facebook.  You can tell by the way of the people's stance with one foot in front could suggest that they are going in the right direction of keeping the crops coming for the soldiers. Also the 'Keep the home garden going' part can suggest that the food is being produced they just need to stick with it and maybe get other people to participate with this too.