Here is my finished app for iPhone.  This is the start up screen for my app.  In this I have a moving cloud/sky background throughout with 3 scrolls at the bottom listed settings, start and achievements.  The orientation for my app is landscape because if it was portrait then there wouldn't be enough room to navigate the cannon across the screen.

Above here is the 2nd part of my app just saying the aim of the game.  This information is displayed within my scroll I made, continuing with my theme.

This is the next one.  Again I have used the scroll to display the content.  It says tilt your device to control your cannon and double tap to fire.  For interactivity, I have an iPhone moving left and right continuously to demonstrate this.

As I have included a camera icon on my scroll, I have mentioned why I have done this.  If you collect every bottle on a level then you have the option to scan your bar code on your own bottle of Captain Morgans.  This will enable hidden content such as cannon upgrades and real life prizes.  The prizes can range from a cash prize and tickets to different events.

Here is the actual game being displayed.  You control the cannon as I've said before by tilting your device left and right.  This enables you to get in-line for a good shot.  On this screenshot the red sight is aimed at a pirate ship.  As you collect the stolen Captain Morgan bottles the bottles fling upwards to the sky and the amount you collect is displayed in numbers as you hit them.  On the top right is where you can view how many bottles you've collected that level.  On the bottom right is where the bottle meter fills up.  Once you have have started collected the bottles, the meter fills up accordingly.

After this then the number of bottles are displayed, again in the scroll.  The numbers go up according to how many you collected and the bottle rotates at the same time.

Here is my camera feature.  I have the Captain Morgan tittle that I adapted at the top like I have with the scrolls to retain the brand identity.

On this one the camera sights in the corner zoom outwards and the telescope in the centre disappears. 

This is the only part that I was unsure on.  The barcode flickers on this as If you have just captured it.  However to some this isn't immediately obvious and people have to ask.  This is something to think about.  I was thinking of maybe putting a red line through the middle with different glow effects on AfterEffects.    

Here are some vectors I have been working on to put within my app:

Above here is my adapted Captain Morgan logo.  I have traced the logo in Illustrator and then set the colour to black.  I have used the pencil tool to to aimlessly stagger across the letters to make a shape. I then used the PathFinder tool to merge this to the letters creating separate shapes.  I used a dark red colour to fill this in with to create a blood type of effect.  I did this because the red colour is part of Captain Morgan's brand and since my app is to do with battles and fighting enemies this seemed a good thing to do.

Above here is a start to my pirate ship which will be at the start of my start up screen for my app.  I had no idea how to go with it so I created 2 circles one larger than the other to create perspective and went from there.  I had a picture of a ship next to me so I used the pen tool to create the basic structure of the boat.  As you can see the front of the ship is facing left.  

I then went on to create sails using a light cream colour instead of white to show up and stand out.  I also used a black stroke so they did not get lost within the app or image itself.

This is my finished pirate ship.  I am pleased with the outcome as I generally did not know how it would turn out like.

After every level for any game app you may get a score, a rating and any other bonuses you collected along the way.  With this in mind I created a similar type above here.  I used the font 'SimpleNails' for the congratulations type as it looks traditional and inviting.  In this the bottle will spin round depending how many bottles you collect over the different levels.  The next level button will then appear.

  

Using my chosen theme and time era I created a scroll in Illustrator.  I just drew a swirl shape and used the 3D Extrude & Bevel effect to create this.  As you can see I have placed the content within it and this will act as the the scoring etc after every level.

For my choice of music I want to use something that will create impact and the feeling of a 'battle' happening.  This is because for my app I am going to set it on a pirate ship.

Searching for music proved to be hard as I did not come across anything that would really suit my idea.  I then thought I would look into different films that have action and battle scenes to give me some inspiration for a music track.  This also appeared not to give me much of an idea as these films were too modern for my Captain Morgan brand.  I then came across the Narnia film and the battle within it.  I listened to the music and it appeared to be a great match.  It gives the feel of moving forward, progression and honour.