Pitch Presentation Review

Yesterday ( Monday 15th October ), we all presented our ideas and design process to our class.  I started off by including some basic Propaganda  research since i did not know what area of Propaganda i wanted to focus on.  The following is a range of Propaganda poster research:

This is one of my research slides taken from my pitch.  I looked into British WW1 & 2 Propaganda.  I wanted to keep my research quite broad as i was prepared to take anything on that inspired me.  The first poster that i really liked was the ' World Cry Food ' poster designed by an artist called William Mckee in 1918.  I like it because i found the message to be visually put across to the viewer in a clever way.  Also the contrast of the blue, yellow and black background really clash so it really caught my eye.  There are other posters in there that are really famous such as the ' I Want You For U.S Army ' by James Montgomery, 1917.  However, I have to chosen to base my poster on a WW1 french poster.  This is because i feel that it is very direct and how the colours contrast and influence each other. 

I then went onto talking about why i choose Facebook as my chosen part of social media 2.0.  I further went on to discuss what design decisions i have made so far and what aspect of social media i would be focusing on which is recruitment.  As part of my design decisions i scanned in a few sketches of my ideas from my sketchbook.

Here i just explained what was going on in the sketches.  On the left was a sketch on my proposed poster idea but still open up to changes.  It reads ' Serve In Facebook Army ' and a slogan of ' 1 Billion Become One '.  Before i came to presenting my pitch i already wanted to change a part of my design.  In the left sketch the American War plane was exactly the same as the one in the poster and didn't refer to Facebook or my chosen aspect of recruitment.  After doing another brainstorm i tried turning the F for Facebook in it's original typeface on it's side to design a plane out of, which you can see in the scans in the middle and right.  

I then explained colours I would like to use such as the Facebook blues and a range of greens, pink, red, black and white.  Once my pitch was over i was open to any questions, recommendations (feedback).  I gathered from this that the plane idea as an F would work and fit well with my design but I may have to re-think my chosen fonts.  This is because they arnt necessarily 'in the style of' and the brief reads in the style of propaganda.  So I am currently looking at different more appropriate fonts to use.  Everyone seemed to agree on my slogan as it refers to both Facebook and the erea of 1917.

Overall I was happy with how i presented my pitch and this has led me to change parts of my poster, whilst maintaining ownership of it.  It was also good to see how other people were reacting to the written brief in different ways and how they got their ideas.