Latest TV - New Brief

Last monday we got set a new brief by a company called Latest TV.  They are a new t.v channel airing in July locally to Brighton.  We have all been set either deliver an ident package or a programme package, including title sequence, for Latest TV.  This can be any combination of moving image, animation and motion graphics.  We have each been allocated individual packages to focus on and mine is idents.  (short clips between TV programs narrated by 'Next is' etc.  We need to stay close communication with the client as this is vital for showing ideas and making sure we design constantly along their preference.

Latest TV is going to become local to Brighton as a local TV channel only being shown on FreeView.  The last 2 years the programs have only been shown online. 

The criteria for my brief is as follows;

Channel Idents/Stings:Duration 1­10 seconds

still or with movement to use as break bumpers and between    

Stand out stuff that say who they are
Brand the channel

I assume I am creating several different idents for Latest TV.  I'm pretty sure they want them to be all the same theme so I will focus on this now.  Just need to send an E-mail to ask a few questions about the idents.