Above here is a screenshot of a short cartoon animation called Casa Mecanica. It's set in an enchanted land with fantasy calming music sets the scene. I found this helpful listening and looking at this one because I found out that the music or an introduction to the music can really change the atmosphere. This is great because as I'm producing an animation on Co2 emissions (pathway is transport) I can then get ideas from that. The colour in this is very colourful. So what I am guessing is that the target audience is for children. You can also get this idea through the drastic movements, emotions and impressions from the characters. I think it is important you're target audience so you can then determine you're art style.
Above here again we have the same short animation called Casa Mecanica. This animation is actually very cartoon like and lively and looks like It would have taken a very long time to make. This animation was made by students.
http://vimeo.com/groups/194402/videos/67055086
This is an animation specifically focusing on Co2 emissions. This is one of the most effective animations to persuade to be more environmental friendly. This is a good find because part of the brief criteria is to persuade but not lecture. This animation is extremely effective. The simplicity is incredible but works at the same time. Simple is better sometimes as I think it creates a sense of a clean look and feels pure and true. You can see here that the aspects of the video look like stencils. i love this look and this may be something to take into my own work.
Again here, the stencil look is very impressive. I like the way how the Co2 particles are coming out of the car as emissions. I can defiantly take this animation with me as a positive. The colour scheme is great as when there is Co2 present, everything is very dull.
Above here we can see a power plant, a car, broken down trees and a Co2 graph. This is probably the only part of the video I wouldn't want to take inspiration from. The brief says to not lecture but persuade and be positive and encouraging. I would avoid using graphs and the more boring side of the campaign. The music in this is very appealing. And this would relate to my animation too. It sounds encouraging and positive instead of the 'we have ruined the planet from Co2' kind of approach. The video shows how cycling and being healthy can help you and you're community.
The whole video focuses on keeping the Co2 emissions at 350ppm or less. Ppm is parts per Million. The whole campagin is actually called 350. This is a very clever way of keeping the figure in your head without forgetting it. Its very creative. We are currently at 450ppm globally. Another feature of this animation I didn't actually pick up on. No words are used verbally which is just the way how to promote '350' to the whole world. In the animation It shows all these people working hard to achieve 350. When the man is cycling it shows in the background different land marks around the world such as Paris - Eiffel tower , Egypt - pyramids and U.S - Empire State Building. This lets the viewer know its for everyone and the Co2 problem is global.
Overall, these animations I have analysed have given me a more defined thought into my approach. I am thinking about my artwork and have a few ideas which I think would work. The only aspect I'm struggling with is the music. Weather to actually use a music track or sound clips I am not too sure yet. Further re-search will hopefully solve this problem.
http://350.org
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