ident Ideas

I have started to mock up ideas in my sketchbook for my clips.  I feel that it is important to actually include 'Brighton' within my clips but this is not final stage yet.  

Opening sequence of 'Brighton' in a rich character font with a dark to light gradient.  The LatestTV logo is right underneath.

I had the idea of the seagull flying across the sky in full movement.  By this I mean flapping it's wings and the full motion of anything else that may be moving.  The seagull will be carrying the logo in it's mouth.

Continued here..

Continued again..

At the end I was going to have the seagull drop the logo then the seagull disappears and the logo takes over the screen.  This is my very first idea.  I have come up with other ideas within my sketchbook.  I decided to put my first on Blogger, just to give you a feel of what my ideas are about.  My second idea was simply 'Brighton Pier' the standing letters outside the pier.  The seagull lands on top of the letter standings and the logo then appears and takes over the whole screen.  This is something I want to keep uniformed - the logo 'LatestTV' taking over the whole screen.  My final third idea is more contemporary and almost random like.  After looking into previous idents it was obvious that you can pretty much do anything.  Obviously in relation to the subject matter.  In this case, Brighton.

Below is the font choice I would want to use;

This font is very decorative and I think represents Brighton very well.  I love the decorative feel about it.  The typeface face is layered, with a black background to each letter.  This brings the type off the screen making it 3D like.  The dots within the letters remind me of Lights you would find in a city.  All these ideas will have to be sent to Val & Diana who are my clients.