idents 1

I have been working on my first ident and these are some screenshots from it.  I have been keeping within the 1-10 second time ratio.  Before I started designing I wanted to keep them fairly short as I believe this will be more effective.  In this ident, I have worked on my vectors from the Brighton landmarks in my previous posts.

In the above image shot I have the opening frame.  Brighton landmarks are down the bottom of the screen acting like a boarder or half banner.  I think this really works as It looks like all the landmarks have come together and they all fit.  I have included the Channel 8 logo in the centre.  This is the focal point of the ident.  Focusing purely on the brand & channel.  

I have the seagull flying in from the left.  I tried  making it white as seagulls are but like I said in my previous post, It kind of got lost in the background.  Something new I did add were the clouds, moving left to right.  This is something I did not have in but added in at last.  I made them in Illustrator and reduced the opacity to make them more life like.  I added them because just the gradient background seemed to static.  The bird flys in..

The seagull then lands on the Channel 8 logo.  The screen's transparency fades out..

Lastest TV logo is revelled.  All of this animates in around 8 seconds.  My next step is to E-mail Val the graphics and see what she wants changing.