Assignment Brief:

AF201 Animation
AF202 Screen Based Design

Pitch Monday 25th November
Crit Monday 9th December
Final Submission: Wednesday 11th December 12pm

You will devise and design an app for iPad and iPhone which promotes an alcoholic drink brand of your choice.  Should be useful, informative or entertaining related to your chosen brand.

Develop a 15 second animation/motion graphics sequence which is a teaser/promo to get people to use it.

Things to think about:

Alcohol Brands
Advertising
Visual Research
Graphic style
Cultural focus
Brand identity
Music choice
Visual theme
App research
Storyboard
Animatic
Interface/interactive design
Usability
Content Research

You will look into alcohol brans and advertising, and undertake broader visual research, which enables you to design a graphic style for use in the animation/motion graphics and app with a cultural focus and set of values suitable to your brand.  You will use the imagery you devise to create interesting and imaginative visuals that bring the branded identity to life.  You will choose a piece of music to work with for your animation/motion graphic sequence which corresponds to the visual theme which you can animate your piece to, and produce storyboards and an animatic which plans your sequence.  You will use After Effects to produce the finished piece.

You will research a range of apps for iPad and iPhone, and devise ideas for your app.  You will research interface/interactive design for iPad and iPhone (including usability and gestures) and design your interactivity according to these findings.  You will plan the content of your app and produce relevant design planning document (including flow diagrams, wireframes, mock-ups).  You will also undertake technical research related to design for iPad and iPhone (including resolution/pixel dimension issues).

The final outcome for this assignment is an animated demonstration of your app which you could pitch to your client, nota fully functioning app running on the iPad and iPhone.  This prototype must feature an animated demonstration of the app mocked-up into an iPad and iPhone graphic shell.  You will crit your work in class on Monday 9th December.

As part of the process of designing this animation and app, you will pitch ideas and work in progress to the group and your tutors for feedback.  You will prepare a presentation in which you show your visual, content and technical research (to help you justify your design solutions), storyboards and animatic (using your choice of music), plans for interactivity (such as wireframes and flow disgrams), mock-ups of artwork and app interface and content.  Any work you have in development can be shown also in this pitch, which will take place in the class on Monday 25th November.