Target Audience

My target audience for my chosen brief is women ages between late 20s and 40s.  After looking around the site It was clear that this was the case.  A lot of their clothing has a floral pattern on and to me, this distinguishes an age.  I think middle age women will enjoy shopping here as obviously I have never been to Oasis or knew what they were about.  I've also asked a couple of friends & family if they have ever shopped in Oasis or know about them and they said yes.  These people age from 20s to 50s.  I think asking a few people about weather they have shopped in Oasis before has helped me be certain on the target audience as this changes everything I have to do.  Another thing that I have noticed is the price tags for their clothes.  They are not cheap but not horrendously expensive either.  Its interesting because as like many other shops Oasis does have different 'collections' and 'trends' and these are fairly pricey.  Some over £100.  This is good for me as I am almost certain Oasis is not aimed at young girls.  I think the most popular age of people that shop here are around mid 30s.  This comes down to their clothing pattern, price tags, colours used, colours used on their website and so on.  They want to appeal to the 'girly girl' who is fun.  They are a playful brand.