Oasis

Brief:

The brief is to create a range of messages for the Women's clothing brand Oasis.  These messages need to be illustrative and designed well to stand out in their stores & online.  They have given us basic keywords for us to work around in order to creative our own.  These messages need to be creative and be brought to life to suit the Oasis brand.  

Here are the keywords to work around:

• Time slot delivery (We offer delivery slots at a time that suits you)
• We accept paypal in store (just download the app)
• Personal stylist in store (We offer personal shopping experiences in selected stores)
• Student discount 15% off all year round (With a valid NUS card)
• Cant find your size? We will track it down and deliver it for free
• Free wifi in store
• Gift cards
• My Oasis Card (apply for a loyalty card to make shopping even sweeter)
• We love social (follow us on Facebook, Twitter, Pinterest, Instagram & Google plus)

These are the messages that have been given exactly off the brief.  They want to come across very chatty, playful, casual and friendly. We love to make you smile! We want to speak like our customer’s best friend.

These messages are aimed at girls passionate about fashion so this will be a challenging brief to overcome.  

Since we have to make the messages I will need to know more about my target audience and take a look at the website.  After I have put the messages together I will then do extensive research into the the way they come across.  And since they said they love detail and colour, this will defiantly one of the channels I go down.