Saturday, 25 January 2014

Colour Palette 

I wanted to finalise my colour palette after pitch continuing with the 'garden' floral theme.  The first colour in this colour palette is the Oasis pink colour used in their logo.  It's a deep pink colour that I want to use within my typefaces.  I have extracted the greens from a colour palette within Illustrator.  It was called 'Nature'.  In the brief Oasis state they want a fresh new style and I feel confident this is a successful way forward using nature colours.  Keywords to keep in mind are chatty, confident, stylish, fun and surprising.  I thought it was a good idea to include the 'Oasis pink' in every single one of my poster to relate to the brand.  Hopefully people will see them and see a relation between the brand and my designs.  




The colours below are all Oasis colours.  I feel like it would be way to restrictive to stick to a rule of just these colours within my typefaces and illustrations.  Maybe slightly plain too as I want to exploit my theme powerfully and confidently they they don't already have.











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