Typography

I have undertaken research into typography.  I wanted something that would fit the Oasis brand but also gave it a fresh new look as we could want these messages to be striking enough to be noticed and also on the website.  I wanted something that is visually pleasing and makes people look and appreciate the design just not what it says.  Oasis say they are playful and want to come across as the customers best friend.  They want to communicate in this way.  Below are the typefaces I thought would be most successful along with my design illustrations.  I have written 'Deliverytime Anytime' for all of them.

The font above is called 'Billion Stars'.  I chose this because I liked the way is freely flowed across my screen and reminded me of twirling vines and flowers.  I fit this would fit almost perfectly.  The disadvantages I would say is the eligibility.  The letters are fairly close although this could be easily adapted in Illustrator.  I wanted to come across as elegant but this font comes across to me slightly vulgar and intimidating.  This reminds me of a classic tattoo typeface.  

This is my favourite of the 3 and is called Xiomara.  This one unlike the above has soft edges and isn't as harsh.  This has an elegant feel about it.  I love how the capital letters have free flowing ascenders and descenders.  Each with a slight 'blob' on the end.  To me this adds quality and class.  I think this font would fit the Oasis brand because they products are not cheap and from what I have said the target audience is early 20's to late 50's.  This in my opinion suits the brand.  Obviously this is just black at the moment and will look completely different when coloured.

This is another favoured type choice and is called Clair De Lune.  I love the simplicity in this font I have always believed that simplicity adds purity and give s a sense of organic and feel this will tie into my design illustrations.  I like how each letter does not have the same thickness this adds a diversity to the font.  Also most letters have small feet at the bottom but on the over having letters such as 'y' and 't' they have these delicate like twirls.  I also thought this would be perfect to use because of this.  Reminding me of twines.